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Position Title: Digital Marketing Specialist
Division: Ontario (01000124) 
Department: Marketing and e-Commerce  
Position Location: METRO ON - 5559 DUNDAS STREET W (#A-DUND) 
Position Type: Permanent 


The Digital Marketing Specialist is responsible for providing support in delivering integrated strategies and tactical plans that align with the marketing strategies for the Metro Ontario banner. The Digital Marketing Specialist will help plan and execute all omni channel campaigns to reinforce Metro's brand positioning and deliver against shopper metrics. 


The Digital Marketing Specialist will oversee the growth of the website traffic, member acquisition, brand and loyalty commitment by activating marketing priorities, themes and promotions on Metro’s digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.


Specific Responsibilities

•Execute digital road map and responsible for managing content within Metro's Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Metro Digital activities.

•Maintain, manage and drive traffic to Ontario's owned and paid digital platforms, including:, the My Metro app, e-newsletters, paid and social media platforms. 

•Support content development and distribution process for Metro's owned and social media channels and track results of key activations for reporting purposes. 

•Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels. 

•Support Merchandising Content Development Plan

•Support Metro banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.

•Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.

•Actively participates in user experience optimization and platform evolution. 

•Monitor and optimizes operational processes. 

•Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.

•Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms



•University degree or related education in marketing, communications or e-Commerce

•3 -5 years’ relevant digital marketing experience 

•Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies

•Good Knowledge of CMS tools and Google Analytics

•Good knowledeg of social platforms and tools eg. Facebook for Business, Hootsuite, etc..

•Good knowledge of SEO/SEM principals and email marketing best practices.

•Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory

•Bilinguism will be considered an asset

•Ability to work within budget parameters

•Must be comfortable in working within a fast paced dynamic environment

•Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals

•An ability to manage several complex priorities with strict deadlines and an attention to detail.

•Proven problem-solving skills using deductive reasoning and identifying gaps in logic.



Agency Partners
Head Office




Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.
Metro is committed to accommodating applicants and employees with disabilities.  Should you require an accommodation or wish to receive this application in an accessible format, please advise.
Only applicants that meet the qualifications will be contacted.
We respectfully request no calls or unsolicited resumes from agencies.

Job Segment: Merchandising, Retail

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