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Position Title: Manager Brand Marketing
Requisition ID: 2782
Career Group (ADSP): Administrative
Division: Qc - Marketing Metro (80069072) 
Department: Marketing and e-Commerce  
Work Location: METRO ON - 5559 DUNDAS STREET W (#A-DUND) 
Province: Canada : Ontario 
Position Type: Temporary  
 

 

Summary:

 

The Manger, Brand Marketing, is accountable for leading a team that builds and manages an exceptional customer experience in all phases of the path-to-purchase journey. Responsible for ensuring full integration of approved messaging across multiple customer touch points, in both off-line and on-line channels, and supporting the alignment of key priorities and executional milestones within the brand marketing team while supporting the Director in achieving cross functional priorities.

      

Specific Responsibilities:

 

  • Collaborate with Communications, Insights, Merchandising and Operations to identify growth opportunities and develop recommendations to enhance the development and implementation of 360° integrated marketing programs.
  • Act as internal Brand Champion for all creative assets, ensuring approved brand guidelines are maintained consistently across all store elements, advertising materials and partner promotional materials.
  • Inspire agency partners to develop impactful mass advertising creative for deployment both instore and on TV, radio, print, digital and social media channels to improve brand recall and link.
  • Manage the development and execution of social media content.
  • Manage agencies and design firms to ensure flawless execution of programs and creative assets through strong project management, budgeting, creative briefing and score carding against established goals.
  • Conduct/Coordinate analytical support to improve ROI and program results and shares results with internal stakeholders.
  • Contribute to the period budget planning process and ensure period consolidations remain on target throughout the fiscal year for all assigned budget lines; ensure financial auditing processes are adhered to by team.
  • Regularly liaise with senior level stakeholders to ensure timely feedback is gathered from all stakeholders and approvals are issued as per outlined Action Plans.

 

Qualifications:  

 

  • Undergraduate Degree in a Business Related Course. Marketing is preferred, MBA an asset.
  • 5 - 7 years brand marketing experience. Grocery Retail would be considered an asset.
  • Highly analytical with the ability to switch quickly between details and the "big picture".
  • The ability to foster relationships with the vendor community at the brand marketing level.
  • Ability to interact with and influence key stakeholders across all levels of management.
  • Excellent negotiation skills & strong project management skills.
  • Ability to demonstrate flexibility and comfortable managing multiple priorities at once.
  • Effective communication skills, both written and verbal, with the ability to build clearly articulated and influential presentations.
  • Intermediate computer skills (MS Word, Excel, PowerPoint, and Outlook).

 

Relationships:

 

This role is instrumental in ensuring ongoing alignment between a large group of internal (Marketing, Merchandising, Operations, Store Teams) and external stakeholders (Advertising, Promotional, Experiential and PR Agencies; Suppliers; Local Influencers; Customers).

 

 

IND1

 

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.
 
Metro is committed to accommodating applicants and employees with disabilities.  Should you require an accommodation or wish to receive this application in an accessible format, please advise.
 
Only applicants that meet the qualifications will be contacted.
 
We respectfully request no calls or unsolicited resumes from agencies.
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