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Manager Local Marketing Communications


Toronto, Ontario, CA

Position Title: Manager Local Marketing Communications
Requisition ID: 29589
Career Group (ADSP): Administrative
Division: Qc - Marketing Metro (80069072) 
Department: Marketing and e-Commerce  
Work Location: METRO ON - 5559 DUNDAS STREET W (#A-DUND) 
Province: Canada : Ontario 
Position Type: Permanent  


This role has the responsibility to manage local marketing and communication strategies, inclusive of sponsorships and building relationships with our store network. In addition, all internal marketing communications, events, and content development will flow through this role to enhance the affinity of Metro Ontario and Food Basics with both external and internal stakeholders in the Ontario market. 

Specific Responsibilities:
•    Manages & executes annual marketing communications plans for external audiences, to build profile of Metro Ontario Inc and all initiatives that support brand & promotional objectives.
•    Develops and supervises our Local integration strategy, including experiential events from ideation to execution across Metro Ontario Inc. 
•    Develops targeted PR campaigns of marketing led initiatives to maximize impact of paid and earned media impressions in traditional and social streams.  
•    Supports the brand team on key brand campaigns, store openings, sponsorships, and digital events with a focus on generating earned PR. 
•    Manages Community Investment programs to achieve annual fundraising targets, while positioning the corporation as a dedicated contributor to food access initiatives.
•    Collaborate with businesses and community partners to identify opportunities, promote customer acquisitions, build brand awareness, and elevate visibility within the community 
•    Manage all local marketing requests and communicate with stores on all community initiatives, campaigns, and events 
•    Responsible for planning and coordination of several internal and customer facing events, including the annual Store Manager’s Conference.

  • Manages the development of internal marketing communication elements such as store/employee communication and Executive Speeches when needed to support internal events, etc.

•    Develops and implements tools to measure effectiveness of local/marketing PR communications and procedures.  
•    Manages internal and external local marketing/PR/events budgets and directs external agencies and partners as required.

•    University or College degree in relevant field.
•    5 - 7 years communication and/or marketing experience.
•    Proactive and strategic thinker with a drive to achieve results and creative problem-solving skills.
•    Excellent team development and motivational skills, with an ability to create relationships in all levels of the organization.
•    Highly developed verbal, written and persuasive presentation skills. 
•    Deadline-focused ability to manage multiple tasks/projects simultaneously.




Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.
Metro is committed to accommodating applicants and employees with disabilities.  Should you require an accommodation or wish to receive this application in an accessible format, please advise.
Only applicants that meet the qualifications will be contacted.
We respectfully request no calls or unsolicited resumes from agencies.

METRO INC. is a food and pharmacy leader in Québec and Ontario. As a retailer, franchisor, distributor, and manufacturer, the Corporation operates or services a network of 953 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, as well as 648 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners, providing employment directly or indirectly to almost 90,000 people.

Our five customer promises are simply that... promises to provide our customers with the best shopping experience possible. Under each promise are actions that support it.

Our five customer promises:

  • Great quality fresh products
  • The people are great
  • It's easy to shop
  • Customers get what they want
  • Prices are good

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