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Position Title: Senior Manager Shopper Marketing - Food Basics
Requisition ID: 2901
Career Group (ADSP): Administrative
Division: Qc - Marketing Metro (80069072) 
Department: Marketing and e-Commerce  
Work Location: METRO ON - 5559 DUNDAS STREET W (#A-DUND) 
Province: Canada : Ontario 
Position Type: Permanent  




The Manager, Shopper Marketing & Planning, is accountable for leading a team that builds and manages an exceptional customer experience that navigates the shopper through the path-to-purchase. The Manager, Shopper Marketing & Planning, will guide the Shopper Marketing Team through the development and execution of insight-based, category specific marketing programs that influence shopper behavior, support the alignment of team and cross functional priorities, build visibility for priority products and categories and stimulate sales growth at store level and across promotional communication assets.


Specific Responsibilities:


  • Lead Shopper Marketing through the development and execution of shopper and category marketing plans with clear links to relevant shopper insights.
  • Oversee Local Marketing plans from Grand Openings to local store requests.
  • Lead the digital flyer strategy in conjuction with print.  Work closely with digital media partners to best utilize spend and develop campaigns to capture the right customer at the right time.
  • Collaborate with Merchandising to co-develop the annual flyer advertising plan for all banners and oversee weekly execution (including design, production, printing and distribution).
  • Oversee the strategic development of our in-store experience from ideation to execution with evolutionary signage plan across key departments with clear links to relevant consumer and industry insights.
  • Oversee the development of in-store communication touch points, including category and promotional signage, POS, in-store media, etc.; collaborate with Operations & Design/Construction on Décor development.
  • Work closely with the Merchandising Team to build category marketing plans to support new food launches and innovation; includes private label support.
  • Lead the annual budget planning process and ensure period consolidations remain on target throughout the fiscal year for all assigned budget lines; ensure financial auditing processes are adhered to by team.
  • Regularly liaise with senior level stakeholders to ensure timely feedback is gathered from all stakeholders and approvals are issued as per outlined Action Plans.
  • Manage long term relationships with revenue partners, agency partners, designers, copy writers, translators and printers to maintain efficiencies and cost effectiveness.
  • Continually bring forth and champion new and unique opportunities for improvement in processes and direction.




  •  Bachelor Degree in Business or Marketing; MBA an asset.
  •  7 - 10 years marketing experience at a Sr. Manager; agency experience an asset.
  •  Minimum 3 years experience managing teams (2+) in a direct supervisory role.
  •  Understanding Digial media and it's purpose.
  •  Effective communication skills, both written and verbal, with the ability to build clearly articulated and influential sales presentations.
  •  Ability to interact with and influence key stakeholders across all levels of management.
  •  Excellent negotiation skills & strong project management skills.




This role is instrumental in ensuring ongoing alignment between Marketing, Merchandising, Operations, Store teams and the Customer.





Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.
Metro is committed to accommodating applicants and employees with disabilities.  Should you require an accommodation or wish to receive this application in an accessible format, please advise.
Only applicants that meet the qualifications will be contacted.
We respectfully request no calls or unsolicited resumes from agencies.
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